Work With Me

Let’s work together to build impactful narratives and human-centered stories that showcase your brand.

Packages

  • Brand storytelling framework

    Create a clear, memorable and relatable brand story. Build trust with your audience and customers, and show the world what makes you unique.

    Includes:
    ✔ Refreshed brand mission & vision statements
    ✔ Brand story & strategic narrative package: founder story, elevator pitch, media pitch, and new About copy
    ✔ 3 recorded customer interviews
    ✔ 1:1 content ideation workshop

  • Customer stories program

    Make your customer the hero. Learn how to put your customer’s voice at the forefront of your marketing while validating your product.

    Includes:
    ✔ Everything you need to stand-up a customer stories program, such as: customer selection criteria, customer interview guide, story pipeline ideas, tech stack recommendations and more
    ✔ 3 recorded customer interviews
    ✔ 1 written customer story

  • Content strategy & editorial plan

    Get clarity, direction and a common goal. Let’s make a plan to create valuable content and measure the effectiveness of your efforts.

    Includes:
    ✔ Comprehensive content audit, competitive research, and gap analysis
    ✔ Documented content strategy that covers: audience persona development, messaging framework, content themes and pillars, content distribution strategy and KPI framework
    ✔ 3-month editorial calendar

  • Website copy refresh

    Elevate your online presence with copy that converts and reflects the current state and needs of your business.

    Includes:
    ✔ Audit of your existing website & gap analysis
    ✔ Keyword research & recommendations
    ✔ Updated website copy that incorporates on-page SEO

À la carte

  • Content strategy review & update

    Forward-thinking recommendations to ensure your content remains effective, relevant and accurate

  • Quarterly editorial planning

    A quarterly editorial plan that’s tailored to your business’ unique messaging framework, target customer and goals

  • Content creation

    Quality, on-brand content, whether it’s blogs, newsletters or 360 campaigns

  • Quarterly strategy session

    Need a 1:1 to solve a specific problem? However you want to use this time, you’ll walk away with solutions and insights.

  • Brand voice & tone guidelines

    A guidance doc on writing content for your brand that anyone can use

  • Editorial support

    Editorial and operational support for your blog, newsletter or content team, which can include development and line editing and content ideation

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CURRENT & PREVIOUS CLIENTS

Adobe

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Smithsonian Magazine

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Dropbox

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BBC

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Popular Science

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Atlassian

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Bloomberg

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GM Financial

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Adobe • Smithsonian Magazine • Dropbox • BBC • Popular Science • Atlassian • Bloomberg • GM Financial •

TESTIMONIALS

  • What's so great about Julissa is that she brings a thoughtful, strategic process to whatever she does. She's all about telling a good story in a way that will accomplish business goals.

    Trish Sammer
    Content Strategist, formerly at Atlassian

  • Julissa is the rare combination of a creative mind with a tactical brain. She was excellent at distilling messages and stories into compelling copy and identifying creative solutions to long-standing problems.

    Jessica Day
    Customer Marketing Manager at Dropbox

  • Julissa is a wonderful writer but her true skills are turning content into results. She has a very demand and campaign driven mindset when writing and has a passion for positioning companies as the thought leaders in their industry.

    Jamie Robertson
    Director of Demand Generation, previously at ADI Global Distribution

Why Work With Me

  • You’ll work with me from beginning to end — no junior marketers or account reps

  • Clear timelines and quality deliverables that are customized to your business

  • Transparent and fair pricing (ask for my price sheet)

  • Value-packed services designed to solve common problems

  • 15 years of experience with measurable outcomes