Work With Me

Let’s work together to create content-driven marketing that showcases your brand and drives results.

Packages

  • Brand storytelling framework

    Create a clear, memorable and relatable brand story. Build trust with your audience and customers, and show the world what makes you unique.

    ESSENTIALS PACKAGE
    ✔ Refreshed brand mission and vision statements
    ✔ Brand story and strategic narrative package: founder story, elevator pitch, media pitch and new About copy

    VIP PACKAGE
    Everything listed above, plus:
    ✔ 1:1 hour-long strategy session
    ✔ A short- and long-term content plan to highlight your brand story
    ✔ 3 recorded customer interviews with a distribution plan

  • Customer stories program

    Make your customer the hero. Learn how to put your customer’s voice at the forefront of your marketing while validating your product.

    ESSENTIALS PACKAGE
    ✔ Everything you need to stand-up a customer stories program, including: program structure guidance, templates for customer selection criteria and outreach, customer interview guide, story pipeline ideas, and tech stack recommendations

    VIP PACKAGE
    Everything listed above, plus:
    ✔ 1:1 hour-long strategy session
    ✔ 3 recorded customer interviews with a distribution plan
    ✔ 1 written customer story with marketing kit

  • Content strategy review

    Get clarity, direction and a common goal. Let’s make a plan to create valuable content and measure the effectiveness of your efforts.

    ESSENTIALS PACKAGE
    ✔ Comprehensive content audit, competitive research and gap analysis
    ✔ Templates and guidance for a do-it-yourself approach to documenting your content strategy

    VIP PACKAGE
    ✔ 1:1 hour-long strategy session
    ✔ Comprehensive content audit, competitive research and gap analysis
    ✔ A customized and documented content strategy that covers: audience persona development, messaging framework, content themes and pillars, content distribution strategy, and KPI framework
    ✔ 3-month editorial calendar

À la carte

  • Quarterly editorial planning

    A quarterly editorial plan that’s tailored to your business’ unique messaging framework, target customer and goals

  • Content creation

    Quality, on-brand content, whether it’s blogs, newsletters or 360 campaigns

  • Strategy session

    Need a 1:1 to solve a specific problem? However you want to use this time, you’ll walk away with solutions and insights.

  • Brand voice & tone guidelines

    A guidance doc on writing content for your brand that anyone can use

  • Editorial support

    Editorial and operational support for your blog, newsletter or content team, which can include development and line editing and content ideation

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CURRENT & PREVIOUS CLIENTS

Adobe

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Smithsonian Magazine

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Dropbox

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BBC

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Popular Science

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Atlassian

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Bloomberg

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GM Financial

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Adobe • Smithsonian Magazine • Dropbox • BBC • Popular Science • Atlassian • Bloomberg • GM Financial •

TESTIMONIALS

  • What's so great about Julissa is that she brings a thoughtful, strategic process to whatever she does. She's all about telling a good story in a way that will accomplish business goals.

    Trish Sammer
    Content Strategist, formerly at Atlassian

  • Julissa is the rare combination of a creative mind with a tactical brain. She was excellent at distilling messages and stories into compelling copy and identifying creative solutions to long-standing problems.

    Jessica Day
    Customer Marketing Manager at Dropbox

  • Julissa is a wonderful writer but her true skills are turning content into results. She has a very demand and campaign driven mindset when writing and has a passion for positioning companies as the thought leaders in their industry.

    Jamie Robertson
    Director of Demand Generation, previously at ADI Global Distribution

Why Work With Me

I work with small and mid-size businesses to revamp their marketing efforts using storytelling techniques.

  • You have a marketing team but only a single overworked content lead who can’t handle it all. Or maybe no content lead at all. You need more support from someone with proven experience.

  • You have a product-market fit and you know exactly what your mission is. But when it comes to telling that story across your channels… it doesn’t quite land. You want to be able to translate what you do and why into a cohesive story that your target audience will understand and, most importantly, care about.

  • You see the potential in what you have to offer. You’re ready to invest in customer stories, brand storytelling and editorial planning, and you just need the right tools to get you started.

You:

  • You’ll work with me from beginning to end — no junior marketers or account reps. I’ll get to know your business deeply.

  • I’m not just a content creator. I offer strategy, content creation, storytelling and processes to help you scale long after we stop working together. I have proven experience over 15 years in content strategy, brand storytelling and journalism. I’ve created measurable outcomes for brands like Adobe and Dropbox.

  • I’ve curated a small selection of packages designed to solve common problems facing growing businesses. But the solutions are customized to you and your customers. I offer fair pricing and reasonable timelines with quality deliverables.

Me: